Cookie Consent & Consent Mode v2: What You Need to Know

Written by

in

Privacy and security concept

With Google’s enforcement of Consent Mode v2, understanding how to properly implement cookie consent on your WordPress site has never been more important. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

What Is Consent Mode v2?

Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

The Four Key Signals

  • ad_storage — Controls storage of advertising cookies.
  • ad_user_data — Controls use of user data for advertising purposes.
  • ad_personalization — Controls personalized advertising.
  • analytics_storage — Controls storage of analytics cookies.
Security lock on a laptop
Properly implemented consent signals protect both your users and your ad measurement.

Implementation Options

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi occaecati cupiditate non provident.

“The best consent implementation is one that truly blocks data collection until consent is granted — not just one that signals intent.”

— Privacy best practice